John Ruskin (1819-1900)

"It’s unwise to pay too much. But it’s worse to pay too little.

When you pay too much, you lose a little money, that is all.

When you pay too little you sometimes lose everything, because the thing you bought was incapable of
doing the thing it was bought to do.

The common law of business balances prohibits paying a little and getting a lot. It can’t be done. If you deal
with the lowest bidder it is well to add something for the risk you run.

And if you do that, you will have enough to pay for something better.

There is hardly anything in the world that someone can’t make a little worse and sell a little cheaper—and people who consider price alone are this man’s lawful prey.

Surface 2000 Industrial Coatings Ltd was founded by Ray Wilson in 1993 to fulfill this need in the market
place for high quality floor coatings to be supplied and applied at a reasonable price."